World Excellent Products S.A. was founded in 2011, driven by our passion for excellence in gastronomy and in order to continue the long Greek tradition in olive oil. We have the ambition of establishing one of the finest premium olive oil brands in the world by employing sensational packaging layout and using excellent product quality.
5 stands for Quintessence, that arises from an extraordinary and superior taste of natural flavors and an unparalleled quality of quintessentially good olive oil in its purest form. Without any additives, its purity captures the very essence of perfection through long tradition, supported by peak technology and gastronomical control.
Under the marketing direction of 5 Olive Oil team and the creative direction of Designers United, the company has amassed a total of four worldwide awards for the product package design: the Golden Award of Pentawards in Paris, a Red Dot Design Award in 2012 in the Alte Munze, Berlin, the Silver Award of European Design Awards and finally the Package Design award in Los Angeles, The Dieline Awards. The selected design is elegant and contemporary yet at the same time also reminiscent of potion bottles from old times.
The company has already entered in business collaborations around the world and is currently exporting 5 Olive Oil Products in more than 10 countries, including France, Germany, Sweden, United Kingdom, Belgium, Canada, The Netherlands, Russia, Switzerland and China. The highlights of business partnerships established so far include La Grande Epicerie in Paris (France), the Kempinsky Hotel Geneva (Switzerland), the Hyatt Hotel in Thessaloniki (Greece) and Pusateri’s Fine Foods in Toronto (Canada).
World Excellent Products S.A. is continuously striving to enter new markets and expand its business portfolio by adding new business partners that deal with the 5 Olive Oil product range. At the same time, the company is examining available options on expanding its product range by adding additional products in its portfolio such as edible olives, olive paste and honey in the near future.
Top Greek agricultural product quality has been the basic foundation of the company and everyone involved is passionate with promoting the products’ origin and the history that precedes them. The 5 Olive Oil branding process is part of Greece’s rebranding sequence. In the meantime, the company plans to invest additional capital in its facilities and the machinery used in all stages of the production process.