It’s all started out of love towards the long tradition of olive oil that has to be traced through the ages taking us back to back to mystical paths of mythical civilizations in the Mediterranean region. In ancient Greece, athletes ritually rubbed olive oil over their bodies, while leaves of olive oil trees together with their branches was the equivalent of nowadays medal reward for the winners of the first Olympic Games.
Cultivation was widely spread from the ancient island of Minoan Crete to Mesopotamia. It was the mystical glow of olive oil that broadly named it in its home countries, including Egypt, as the ‘‘liquid gold’’.
Although most people are aware of olive oil as an essential food supplement with many nutritional benefits, very few know that its first usage was as a cosmetic extraction.
With hundreds of family businesses, olive oil production is an integral part of daily life. This is how our story begins. Three friends and an old family business, year after year shaped in the early 90s Cretan Taste.
Its people, with knowledge and experience, had the vision to export all traditional products, including olive oil, in order to make the so called “Cretan Diet”, which had always proved to be the reason of longevity, an international well known traditional dietary model.
The positive feedback from every corner of the world that our olive oil was sent, together with the request of additional products that would derive from the Cretan soil gradually developed the idea on a new venture. Quality olive oil, quality product, quality cosmetic!
There was no need to produce anything. The product had already been produced and it was in our hands. This time though had to been even better and distinct from the several other products in the market. The first thought was to keep it organic. The second though was to add something special, something with an equivalent rich history of proven research and beneficial qualities.
Thus Aloe Vera was selected. Highly antioxidant, uplifting, cooling and hydrating, suitable for sunburns and irritated skin. The combination was unique. There were many cosmetics with olive, many with aloe but the combination of both especially as organic ingredients was something unique. The brand name came on its own. It was there, it was the product itself. We had developed a new product. We had merged the two top cosmetic extracts in to one and so we did with their name.
After an expanding quality production in Chania, Crete, always based on organic Olive and Aloe, our products rapidly received not only the loyalty in the domestic market but also a great enthusiasm throughout the country from the several visitors that choose Greece as one of their favourite destination each year. Thus we created our e-shop, in order to be able to stay in contact with everyone that wishes to have our cosmetic products delivered to his/her home address, establishing this way a bridge of communication throughout the year with the rest of the world.
We made an effort with great love and deep knowledge, and the result did us credit!