ZOLOTAS is an Athenian jewelry house founded in 1895 by Efthimios Zolotas, a talented jeweler. Zolotas house has been creating distinctive rings, drop earrings, necklaces, bracelets and other precious ornaments and gifts for more than a century -117 years precisely.
Designed with inspiration that derives from the depths of Hellenic heritage and made with great craftsmanship, the style evolves with time to compose a melody in contemporary jewelry. In 1895, Efthimios Zolotas opened his first store on Aeolou Street, one of the most fashionable and elite streets of Athens. For the coronation of King George V of England in 1910, Zolotas created jewelry and tiaras for the Greek royal family. In the late 50s, Efthimios’ son - Xenophon Zolotas gave birth to a legend by launching the heritage collection -considered to be the revival of ancient Greek jewelry craftsmanship- with great success. Zolotas expanded to Paris in 1970 where new artists such as Paloma Picasso and Claude Lalanne designed jewelry in limited edition introducing the flower style.
We are in the threshold of the 80s when Ronald Mcnamer, a famous New Yorker jewelry designer brings out a fascinating new style for Zolotas forge in gold 22 carat: “the Classics”.
Elizabeth Taylor and Catherine Deneuve are some of the most astonishing women that have honored these jewels. Among all the prestigious customers that honored Zolotas, one that cannot be left unmentioned is Aristotle Onassis, who revealed the scarcity of Greek luxury to the ex-first Lady of the United States, Jackie Kennedy by offering her handmade unique Zolotas jewelry.
In times of radical change, Zolotas is called to respond to a new challenge: by staying true to its commitment to excellence, the new creations have to walk hand in hand with today’s whims and desires. This is reflected in a significant evolution in style, which never negates the codes and tradition of the house. With the introduction of new techniques and designs, different combinations of gold textures and colors enhanced with diamond brilliance, Zolotas audaciously sets new trends and evokes new desires.
This evolution makes Zolotas a pioneer of jewelry design, who with imagination, audacity and creativity seeks to keep a promise of excellence made over a century ago...