TheSwitch - place identity has been designing places and applications for companies, brands and organizations since 2005, by developing and transferring their competitive advantages into unique workplaces, by transforming communication into an enriching experience.
TheSwitch brings to every project a team of professionals from the fields of interior design, architecture, graphic design, industrial design, marketing and business management. Their approach is based on methodologies and practices such as interviewing, discourse analysis, place mapping, deliberative planning and participatory design through, workshops for executives, consultants and creators. TheSwitch is motivated by the possibilities of transforming workplaces and their surrounding environment, which greatly influence quality of life, social evolution and development.
Since 2009, theSwitch studio, located in the historical centre of Athens, became the HQ of a series of open brainstorming and workshops with colleagues, friends and active citizens in order to explore the possibilities of recreating place identity at city level for urban regeneration. Since then they have launched a variety of partnerships and initiatives such as the imaginethecity.gr
platform, “Imagine the City” exhibitions of architectural and urban planning projects for the public space, and lately IDEA|TOPOS, 1st
Pan-Hellenic Place Marketing & Branding Conference & Urban Culture Events.